2026
Moviease
Growing a brand that helps the uk pick their next film
Sector
TechWhat we did
Brand Naming, Visual Identity, Brand Strategy, Logo Design, Paid Advertising
We designed the Moviease brand end-to-end, combining naming, strategy, visual identity, and performance marketing to turn a simple swipe idea into a fast-growing app people love
Moviease set out to solve a familiar problem. Choosing what to watch should not feel like work. The insight was simple but powerful. People already understand swiping. By applying an intuitive, Tinder-style interaction model to film discovery, Movease made the experience playful, fast and addictive. Our role was to bring that idea to life as a fully realised brand. From the very beginning, we treated Movies not just as an app, but as a product people could build a relationship with. We developed the name, defined the brand strategy, designed a distinctive visual identity, created the logo system and supported growth through paid advertising. Every decision was rooted in clarity and usability. A name that instantly explains the mechanic. An identity that feels cinematic yet modern. Messaging that removes friction and encourages exploration. The result is a brand that feels obvious in hindsight, but only because every detail was carefully considered.
Measuring Success
We tracked success through sustained growth in app downloads and rising brand recognition.
Increase in proposition clarity scores
36%
Brand consistency ratio across public-facing materials
100%
increase in monthly app installs via paid acquisition
11x
Realising the brief
The brief was clear. Create a brand that feels intuitive, stands out in a crowded entertainment space and ultimately drives downloads. We responded by building a brand system that balances clarity with character. The name Moviease is deliberately simple, immediately communicating purpose while leaving room for personality. Visually, the identity draws from familiar cinematic cues but reinterprets them in a bold, contemporary way, ensuring the brand feels modern, digital-first and scalable across platforms. Crucially, every branding decision was made with growth in mind. The identity was designed to perform just as effectively in an app store thumbnail or paid advert as it does within the product itself, supporting both usability and conversion.
Created a clear, intuitive brand that instantly communicates how the app works
Differentiated Moviease within a crowded entertainment and app streaming landscape
Created a clear and useable brand guidelines
Exceeded paid acquisition app download targets
Improved brand recognition and recall
Will and Josh didn’t just create the Moviease brand, they helped scale it. From naming and visual identity through to paid acquisition, everything was joined up and built for growth. Their performance-led approach to paid media significantly improved our cost per install and drove sustained increases in downloads, while the brand work ensured people immediately understood what Moviease does. They’ve been a true partner in turning the product into a fast-growing app.
Guillaume Fremaux
Founder
Translating Mission into Visual Identity
We approached Moviease as a long-term brand partner rather than a one-off design project. Our process combined strategic thinking, creative execution and performance-led growth, ensuring the brand could launch strongly and scale sustainably. By aligning brand strategy with user behaviour and growth objectives, we created a cohesive ecosystem where naming, identity and marketing worked together to drive results
Our approach
What made Moviease successful was not just the strength of the idea, but the way brand and growth were developed together. Strategy, design and performance were treated as a single system, not separate disciplines.
Naming and Brand Strategy
We began by defining the core problem Movies was solving and how it should be perceived. The name needed to be instantly understandable, confident and universal. Movies achieves exactly that. Clear, bold and easy to remember, the strategy positioned the brand as the fastest and easiest way to find something worth watching.
Visual Identity and Brand System
We designed a visual identity that brings the name to life. The logo, typography, colour palette and motion principles were crafted to feel cinematic yet digital-native, playful yet credible. The system was built to flex seamlessly across the app interface, app store presence, social media and advertising, ensuring consistency without sacrificing impact.
Brand Growth and Paid Acquisition
With the brand established, we shifted focus to growth. We developed top-of-funnel brand campaigns supported by paid advertising, designed to maximise awareness, reach and installs. Clear messaging, strong visuals and ongoing optimisation helped translate brand strength into measurable app downloads and long-term growth.