MJ Bespoke Furniture
Building a digital brand for a traditional craft
Sector
Construction & Trades
What we did
Website Design, Visual Identity, WordPress Customisation, Self-Serve CMS Tools, SEO, GEO
Crafting a modern digital identity for MJ Bespoke with an intuitive design that delights customers and puts content control in the client’s hands.
MJ Bespoke is an independent bespoke furniture maker based in Northamptonshire, specialising in handcrafted pieces for clients’ homes and offices. Priding themselves on creating unique furniture built collaboratively with their customers, they were a natural fit for the Everclick team, sharing our philosophy of personalised, crafted solutions.
Measuring Success
From concept to completion, here’s what success looked like for MJ Bespoke.
Organic rankings for targeted local search terms
#1
Growth in website traffic in the first four months post-launch
51%
Performance score in Google PageSpeed Insights
90
Realising the brief
MJ Bespoke approached Everclick with a clear vision: to create a website that made exploring their portfolio effortless for potential clients. Central to their business is the ability to showcase completed projects that inspire conversation and build trust with customers considering bespoke commissions. To achieve this, they needed an intuitive CMS that would allow their team to independently categorise, upload, and manage their growing body of work.
Beyond functionality, the brief called for a cohesive digital identity that honoured their craft heritage while embracing modern design principles. The challenge was to create a web experience that felt both contemporary and timeless, balancing clean, user-friendly interfaces with the warmth and authenticity that defines traditional furniture craftsmanship.
Increased web traffic
Ranking #1 for 5+ key local search terms
Easy-to-navigate, visual portfolio of work
Mobile-first, intuitive design
Self-serve CMS for managing website content
From day one, the Everclick team truly got what we were about. Throughout the entire journey, from discovery through to final handover, we felt completely confident they were delivering exactly what we needed and genuinely understood our mission. Their collaborative approach made every stage of the design and build process both effortless and genuinely exciting.
The comprehensive training they provided ensured a seamless transition. We now feel completely confident managing our own content and website, while knowing the team is always there if we need them. Thank you to the entire Everclick team. We can’t wait to continue working with them.
Michael L
Owner
Understanding the need for an easy-to-use content management system
We worked with the MJ Bespoke team to build a content management system that was genuinely easy to use, without losing the beautiful design or smooth user experience ethos their site was built with. After testing different approaches together, we landed on a system that fit naturally into how they already worked, making it simple to update content and keep the website feeling current.
The result? For the first time, visitors can explore MJ Bespoke’s full portfolio, browsing by project type to find inspiration for their own homes. This means potential customers arrive more informed and excited, resulting in significantly boosted enquiry quality for the business.
Our Approach
Success started with understanding MJ Bespoke’s business, their journey, and where they wanted to go. We approached this project with these key pillars in mind.
Inspiration is everything
Creating an easy-to-use and, importantly, fun web experience for users to navigate. The vision saw a way to explore past projects and current work easily and visually, inspiring and exciting potential customers.
Dynamic, content-first approach
Keeping content up to date and the website ‘living’ was key in an industry where static sites are commonplace. An intuitive CMS allows MJ Bespoke to keep work present and at the forefront of users’ attention as they navigate the website.
A true-to-self brand
MJ Bespoke is a family-run business, specialising in signature craft pieces using traditional methods. It was important to maintain this unique aspect of their product within the brand we built. Every aspect of the MJ Bespoke brand speaks to its commitment and passion for each project, while paying homage to the traditional family business model in its visual appearance.